Step Footwear unveils new TVC featuring Nusraat Faria
Step Footwear, one of the country’s most popular and trusted footwear brands, has produced a new and engaging television commercial (TVC) featuring its latest product designs. The commercial showcases the aesthetics and key features of the new collection, highlighting its blend of contemporary style, fashion and comfort. It also reflects Step Footwear’s evolving brand identity and product philosophy, while responding to the changing tastes and preferences of today’s consumers.
The shooting of Step Footwear’s new TVC took place over two days, September 24 and 25, at Studio Nine N’ Half, one of the capital’s prominent and modern shooting locations.
Popular actress and model Nusraat Faria plays the lead in Step Footwear’s latest promotional campaign. Her natural performance, captivating personality and fashion-forward presence have brought the TVC’s central concept to life, adding to its visual appeal and overall impact. Several other popular models and emerging stars from the current generation have also joined Nusraat Faria in the commercial.
Speaking about her participation in the TVC, Nusraat Faria said, “I am delighted to be part of the new TVC for a popular homegrown brand like Step Footwear. Step Footwear has consistently introduced new products that combine contemporary design, quality and comfort. I believe this TVC beautifully captures the brand’s spirit of modernity and innovation. The entire shooting experience was truly enjoyable. I hope audiences will enjoy the TVC and find Step Footwear’s new products appealing.”
Speaking about the new TVC, Shamim Kabir, Managing Director of Step Footwear, said, “Step Footwear has always been committed to offering modern designs and quality products that keep pace with the evolving tastes, needs and fashion trends of our customers. With the fashion-conscious younger generation in mind, our latest collection brings together contemporary design, aesthetics, comfort and practicality. Through this new TVC, we aim to present these qualities and the distinctive appeal of our latest products to consumers in a more engaging and compelling way.”
Keeping pace with changing times and consumer preferences, Step Footwear has consistently focused on building lasting relationships with its customers through creative campaigns and by introducing new products that combine contemporary design, quality materials and comfort. The new TVC is the latest addition to these ongoing initiatives. It will soon be aired on various television channels and digital platforms.
The TVC was directed by Ujjal Rahman, while its overall production and execution were managed by Ad Sign, one of the country’s leading advertising agencies, which has been serving the industry since 1989.