Crowne Plaza Dhaka Gulshan Wins Gold Award for Best Promotion Campaign at SATA 2026
Crowne Plaza Dhaka Gulshan has won the Gold Award for Best Promotion Campaign at the 10th edition of the South Asian Travel Awards (SATA) 2026, held at Barceló Nasandhura Malé in the Maldives.
Selected from a competitive regional landscape spanning six South Asian countries – Bangladesh, Bhutan, India, the Maldives, Nepal and Sri Lanka – the achievement marks a proud moment for Bangladesh’s hospitality industry and celebrates the hotel’s commitment to People, Purpose & Progress.
The award reflects a year of initiatives that went beyond conventional promotion to connect business objectives with sustainability, social responsibility, guest engagement and innovation. From bringing people together to supporting communities and reimagining dining experiences, the hotel’s campaigns were driven by a shared belief that hospitality is ultimately about people.
The hotel’s campaign portfolio included RRR (Reduce. Reuse. Revive.), which transformed 3,688 single-use plastic bottles into a Christmas tree to raise awareness about plastic reduction and environmental responsibility, aligning with IHG’s Journey to Tomorrow sustainability commitment. Bring People Together focused on fostering meaningful connections and shared experiences, while Giving for Good translated community care into action through initiatives including blood donation, community cleanliness, support for Mojar School, WOW Market and Meaningful Marathon 2.0, benefiting Odommo Bangladesh Foundation. Meanwhile, BEAST by MK, Dhaka’s first global travel-themed rooftop dining destination, brought international culinary journeys to life through its signature Passport Menu, transforming flavours from across continents into memorable guest experiences.
Together, these initiatives reflect the hotel’s belief that great marketing goes beyond visibility and commercial targets. It creates connections, inspires responsible choices, supports communities and delivers value for guests, colleagues, partners and stakeholders.
Commenting on the achievement, Karthi VK, General Manager of Crowne Plaza Dhaka Gulshan, said, “This Gold Award is a proud moment for our team because it reflects what we believe in – putting people at the heart of everything we do. Our aim has always been to create campaigns that go beyond promotion, whether by encouraging sustainability, bringing people together, giving back to the community or introducing innovative guest experiences. This recognition celebrates the creativity and collaboration of our colleagues and partners, and inspires us to continue making a meaningful difference through hospitality.”
The 10th edition of SATA brought together the travel and hospitality industry from across South Asia to celebrate excellence and innovation. For Crowne Plaza Dhaka Gulshan, the Gold Award marks an important milestone and reinforces its commitment to purposeful marketing, responsible hospitality and lasting community impact.