Step Footwear Joins Alibaba.com to Expand Global Market Reach

Step Footwear, one of Bangladesh’s leading footwear brands, has opened up new avenues for the international expansion of the country’s footwear industry. The company has officially joined Alibaba.com, the world-renowned B2B e-commerce platform, as a Verified Supplier. This milestone creates new opportunities for Step Footwear to showcase its products and brand identity in international markets while presenting its business capabilities and export potential to global buyers. Alibaba.com’s official channel partner in Bangladesh, Maximo International, is supporting Step Footwear in implementing this initiative.
A Memorandum of Understanding (MoU) was formally signed between Step Footwear and Maximo International at a ceremony held at Step Footwear’s head office in Uttara, Dhaka, on November 1, 2026. Shamim Kabir, Managing Director of Step Footwear, and Nayem Hossain, Founder and CEO of Maximo International, signed the MoU on behalf of their respective organizations.
Masuduzzaman, Chairman of Baly Group, and Ayman Zaman, Director of Baly Group, were also present at the ceremony, along with Mustaq-Ul Alam, Business Development Lead at Maximo International, and senior officials from both organizations.
Step Footwear, one of Bangladesh’s leading footwear brands, has been offering a diverse range of footwear for women, men, and children for over a decade. Combining original designs, quality, comfort, and contemporary fashion, the company proudly upholds the identity of ‘Made in Bangladesh’. With its slogan, ‘Step – My Comfort Zone’, the company has established a distinctive brand identity in the domestic market.
By joining Alibaba.com as a Verified Supplier, Step Footwear will have the opportunity to showcase its products and manufacturing capabilities on a leading global B2B trade platform. This will enable the company to connect with importers, wholesale buyers, and potential business partners worldwide, explore new markets, and expand its international business network.
Speaking at the signing ceremony, Shamim Kabir, Managing Director of Step Footwear, said, “Joining an international B2B platform like Alibaba.com marks an important milestone for Step Footwear. It provides us with a valuable opportunity to showcase our products and brand to international buyers beyond Bangladesh’s borders. We are grateful to Maximo International for its support in implementing this initiative. We are optimistic that this new journey will further expand Step Footwear’s presence in international markets.”
As part of this initiative, Step Footwear participated in Alibaba.com CoCreate 2026, held in September 2026. The participation marks an important step in strengthening the brand’s international visibility, showcasing its products to a global audience, and building connections with international buyers and potential business partners.
Maximo International is providing Step Footwear with the necessary guidance and support to advance this initiative. As Alibaba.com’s official channel partner in Bangladesh, the company helps local businesses access international digital marketplaces, establish a strong online presence, and capitalize on global B2B trade opportunities.
Industry observers believe that leveraging international digital trade platforms such as Alibaba.com will enable Step Footwear to strengthen its brand presence in global markets and expand its international business in the future. At the same time, such initiatives could open up new opportunities for Bangladeshi manufacturers to access global markets, connect with international business partners, and strengthen their positions in international trade.
With a commitment to showcasing Bangladesh’s manufacturing capabilities and product quality to international buyers, Step Footwear’s new journey is expected to contribute significantly to the global growth and recognition of the country’s footwear industry.