Step Footwear’s New TVC Filmed at BFDC

One of the country’s most popular and trusted lifestyle brands, Step Footwear, has created a new and visually captivating television commercial (TVC) showcasing its latest design products. The shooting of this TVC was successfully completed on October 19 at the Bangladesh Film Development Corporation (BFDC), where an energetic and stylish atmosphere set the tone for the brand’s new creative direction.

The brand’s new promotional campaign features Step Footwear’s brand ambassador—and one of today’s most popular actors and models—Tawsif Mahbub, in the lead role. He is joined by several well-known models and star performers of this generation, adding further glamour and appeal to the TVC.

The new TVC is designed to spotlight Step Footwear’s commitment to quality, contemporary design diversity, and a strong sense of modern lifestyle. The brand expects that, once released, the campaign will further expand its market presence and strengthen its overall brand image. The commercial will soon be aired across multiple platforms nationwide, including television channels, social media, and YouTube.

Speaking about the TVC shoot, Tawsif Mahbub said, “The progress of Step Footwear as Bangladesh’s very own homegrown brand is truly inspiring. Each of its products is not merely a symbol of style or fashion—it reflects comfort, confidence, and a sense of national pride. I believe this campaign will encourage today’s youth to embrace their individuality and live with confidence, in their own way and in their own style.”

Speaking about this colorful new TVC, Shamim Kabir, Managing Director of Step Footwear, said, “Our goal is to ensure that customers don’t just wear a pair of shoes—they experience a feeling that elevates their everyday confidence. The trust and love of the people of this country have shaped Step Footwear into what it is today. We are now in an era where local brands stand shoulder-to-shoulder with global names, and we are proudly part of that transformation. This TVC marks the next chapter in our journey, showcasing our new vision, renewed energy, and evolving brand identity.”

The production of this magnificent TVC was carried out by Ad Sign, the country’s leading advertising agency, which has been setting a benchmark in professionalism, creativity, and credibility in the advertising industry since 1989.