Bidya Sinha Saha Mim Appointed Brand Ambassador of Chuti Resort
Popula ractress Bidya Sinha Saha Mim has been appointed as the brand ambassador of Chuti Resort, marking a new strategic move by Chuti Group to strengthen its presence in the country’s growing hospitality and tourism sector.
The announcement was made at a formal ceremony attended by Chuti Group Chairman and Co-founder Mostofa Mahmud Arifee, alongside co-founders Alamgir Ferdous, Shamsul Islam Masud, and Mostofa Kamal. Senior officials of the organization and invited guests were also present at the event.
Speaking on the occasion, Arifee welcomed Mim to the brand, noting that her popularity, elegance, and strong connection with audiences align with the group’s vision and values. He expressed optimism that the partnership would enhance the company’s outreach across tourism, entertainment, and digital platforms, while supporting its long-term expansion plans.
Chuti Group currently operates several nature-based resorts, including Chuti Resort Gazipur, Chuti Resort Purbachal, Chuti Resort Pubail, and Forest Eagle Resort in Shamshernagar, Sylhet. The company has positioned itself as a provider of nature-inspired hospitality experiences that combine comfort, leisure, and sustainability.
The group has also outlined an ambitious pipeline of upcoming projects, including Chuti Beach Resort in Cox’s Bazar, two five-star hotels—Chuti Harmony in Purbachal and Chuti Signature in Pubail—along with Saltanat Tea Resort in Sreemangal, Saltanat Highway Village along the Dhaka–Khulna highway, and Chuti Valley in Rajendrapur, Gazipur.
Mim, expressing her enthusiasm, said she was honored to be associated with a leading hospitality brand in Bangladesh and looked forward to representing an organization that promotes nature, hospitality, and meaningful travel experiences.
Industry observers view the collaboration as a significant step in Chuti Group’s brand-building efforts, reflecting a broader trend of integrating entertainment figures into corporate branding strategies within Bangladesh’s evolving lifestyle and hospitality market.